Today La Perla stands as a global leader in the luxury fashion market, proving that what would be considered as a historic brand, can adapt, innovate and transform in the face of competition and the obstacles that affect the societies we live in.
By wearing our core values on our sleeve, of female empowerment, an obsession for the finest quality, and the need for intelligent design, we have retained our integrity and held onto a loyal, ever-increasing base of clients and friends.
Launching her first collection in spring/summer 2017, our current creative visionary, Julia Haart, has been developing the La Perla design DNA for a new generation, whilst always echoing the successes of the past.
Julia speaks of her adoration for brand creator, Ada Masotti, “Her creations were entirely devoted to how women wanted to feel: sensual, beautiful and comfortable. This combination of unrivalled expertise, passion and huge obsession for quality is embodied by every piece, from lingerie to beachwear, from resortwear to accessories. An homage to true elegance and femininity.”